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THE SHIFTING NATURE OF 2025 PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS

CURIOUSITY . CREATIVITY . CLARITY

Are you AI ready? Is your organisation ESG savvy? Is social media tractions keeping you awake? Is your CEO presenting an engaging story and message? Can your organisation cope with the current social media playbook?

Is your C-Suite able to cope with issues, crisis and ongoing multiple engagements? How are you managing these and more at corporate comm? Does your boss inspire others and walk the talk? With Social Media Disinformation, Misinformation and Fake News being comms daily diet, is your CEO Quick & Agile in responding?

Where does corporate comm sit in your organisation? Is the PR & Comms team a valuable asset in your organisation? Is the Gen X looking after the interest of the Gen Z, and does the Gen Z understand the Xs, Ys & Boomers? What internal comm programmes work and which programmes have little impact?

KLIP7 will make us
THINK GLOBAL, ACT LOCAL.

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A must attend global conference for all CEOs, CFOs, COOs, PR, COMMUNICATIONS, STRATEGIC AND MARKETING LEADERS.

Meet and network with local, regional and international speakers during coffee breaks and lunchtime.

Corporate communication executives must be ready to embrace new PR strategies and tactics.

Be equipped with current and relevant PR and Communication global trends, AI usage, PR issues, ESG thrust, digital play, brand trust and leadership reboot.

OUR WORLD CLASS SPEAKERS WILL SHARE, ENGAGE AND REDEFINE OUR THINKING ON PR AND STRATEGIC COMMUNICATIONS. A MUST ATTEND CONFERENCE AS THE STATE OF THE WORLD TODAY DEFINES OUR COMMUNICATION STRATEGIES AND TACTICS.

Think Global, act local.

KLIP7 KEY SPEAKERS

CURIOUSITY . CREATIVITY . CLARITY
speaker KLIP7 07

INTERNATIONAL LEADERSHIP GURU

Professor Mike Hardy


CHAIR, INTERCULTURAL RELATIONS & FOUNDING DIRECTOR, CENTRE FOR TRUST, PEACE, & SOCIAL RELATIONS, COVENTRY UNIVERSITY
speaker KLIP7 10

ESG EXPERT

Jennifer Muir


AUSTRALIAN GOVERNMENT ADVISOR
HUMAN RIGHTS, MENTAL HEALTH AND SOCIAL JUSTICE SPECIALIST, AUSTRALIA
speaker KLIP7 14

DIGITAL & AI CAMPAIGN SIFU

Rob van Alphen


MANAGING DIRECTOR, POLARIS DIGITAL, DUBAI
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speaker KLIP7 13

YB Datuk Ahmad Fahmi bin Mohamed Fadzil

MINISTER
MINISTRY OF COMMUNICATIONS MALAYSIA


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Dr. Azlinda binti Azman

YBhg. Datuk Professor Dr. Azlinda binti Azman

DIRECTOR-GENERAL
MINISTRY OF HIGHER EDUCATION MALAYSIA


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Jaffri Amin

MD, WORLD COMMUNICATIONS
CHAIR, GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT ASIA-PACIFIC REGION
PRESIDENT, INSTITUTE OF PUBLIC RELATIONS MALAYSIA
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speaker KLIP7 02

Dr. (H.C.)Prita Kemal Gani

MBA, MCIPR, APR, FIPR

PRESIDENT, ASEAN PR NETWORK INDONESIA


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speaker KLIP7 03

Prof. Dato' Sri Dr. Syed Arabi Bin Syed Abdullah Idid

CHAIR, INSTITUTE PUBLIC RELATIONS MALAYSIA (IPRM) ACCREDITATION BOARD

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Fiona Cassidy

APR, FPRINZ, LPRINZ,

DIRECTOR, F.R. CONSULTING, NEW ZEALAND
PAST PRESIDENT, PUBLIC RELATIONS INSTITUTE OF NEW ZEALAND

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speaker KLIP7 12

Norman Agatep

MANAGING DIRECTOR, GRUPO AGATEP
FORMER PRESIDENT, THE PHILIPPINES PR SOCIETY

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Boy Kelana Soebroto

HEAD, CORPORATE COMMUNICATIONS ASTRA
PRESIDENT PERHUMAS (INDONESIA PR ASSOCIATION) INDONESIA
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Ana Pista

PRESIDENT, ARDENT COMMUNICATIONS PHILIPPINES

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speaker KLIP7 06

Profesor Dr. Mohd Yahya Mohamed Ariffin

PRESIDENT, MALAYSIAN ASSOCIATION OF COMMUNICATION EDUCATORS (MACE)
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speaker KLIP7 04

Hemant Gaule


DIRECTOR, SCHOOL OF COMMUNICATIONS & REPUTATION, INDIA
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speaker KLIP7 18

Syed Iylia Syed Izman


SENIOR JOURNALIST, Malaysia’s National News Agency, BERNAMA

KLIP7 PROGRAMME

CURIOUSITY . CREATIVITY . CLARITY
  • Registration
  • Arrival of Invited Guests, Speakers & Partners
  • Refreshments & Networking

Official Launch Of KLIP7
by YBhg. Datuk Professor Dr. Azlinda binti Azman

Building Brand Trust In An AI World
by Professor Mike Hardy

Combination Of Human Intelligence & AI In Real-Time Crisis Response
by Jennifer Muir

What’s Next For Strategic Communication Executives Beyond 2025?
by Mr Hemant Gaule (India) & Syed Iylia Syed Izman (Malaysia)

Panel Discussion 

  • Prita Kemal Gani (ASEAN)
  • Professor Dr. Mohd Yahya Mohamed Ariffin (Malaysia)
  • Pak Boy Kelana Soebroto (Indonesia)
  • Jennifer Muir (Australia)
  • Associate Professor Dr. Nurul’ain (Malaysia)
  • Fiona Cassidy (New Zealand)
  • Norman Agatep (The Philippines)

Acknowledging the best of the best ASEAN pr and communication programmes, projects and personalities.
This special awards programme is led by ASEAN PR NETWORK.

Rejuvenating Our Brands Via Data-Driven, Engaging Stories
by Norman Agatep

Keynote Address
by YB Datuk Ahmad Fahmi bin Mohamed Fadzil
Minister of Communications Malaysia

Reimagine, Reposition, Recreate Your AI PR Campaign
by Anna Pista

Get Ready For  Creative Future Storytelling
by Boy Kelana Soebroto

The Future Of PR Jobs
by Fiona Cassidy

Crisis Case Studies As A Daily Diet: The Crisis, The Response & The Learnings.
by Prof. Dato’ Sri Dr. Syed Arabi Bin Syed Abdullah Idid

What’s Next For AI In Strategic Communication
by Rob van Alphen

*Note: The above programme is correct at the time of printing. Any changes in programme, titles and/or speakers will not impact the theme or topics proposed. These will be maintained wherever possible.

REGISTER NOW!

Reserve your Seat
KLIP FEE:
RM1,900/USD500 per pax

Early Bird, by 30th May 2025:
RM1,500/USD400 per pax

All participants will receive a certificate of attendance.
Payment by cheque, cash or online transfer can be made to:

World Communications Network Resources (M) Sdn Bhd
MAYBANK A/C No.: 564070612789

NEED MORE INFO?

CONTACT US

OUR SECRETARIAT WILL BE HAPPY TO ASSIST YOU.

ADAM
M: +6013.444.6250
adam@world.com.my

AMISHA
M: +6017.279.3773
amisha@world.com.my

Office:
World Communications Network Resources (M) Sdn. Bhd.

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189 Jalan Tun Razak
50400 Kuala Lumpur, Malaysia

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